Attributes that build Florianópolis Brand Identity in the Technological Context
Published: 23 December 2024| Version 1 | DOI: 10.17632/4sh6s766fj.1
Contributors:
Patrick Wendell Barbosa Lessa, Description
This dataset explores the key attributes that contribute to the construction of the brand identity of Florianópolis within the technological context. It includes insights derived from documentary research and open data collected from interviews. The data is structured to support studies on regional branding, innovation ecosystems, and the role of technology in urban identity development.
Files
Institutions
Universidade Federal de Santa Catarina
Categories
In-Depth Interview
Funding
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior