Bank Customer Perceptions

Published: 30 January 2023| Version 1 | DOI: 10.17632/4wyg7vdzzm.1
Contributor:
Svenja Damberg

Description

Survey data on corporate reputation, relational trust, satisfaction, and loyalty (n=675) as perceived by customers of German banks.

Files

Institutions

Technische Universitat Hamburg

Categories

Marketing

Funding

Foerderverein Industrielles Management e.V.

Förderverein Industrielles Management e.V.

License