Bank Customer Perceptions
Published: 30 January 2023| Version 1 | DOI: 10.17632/4wyg7vdzzm.1
Contributor:
Svenja Damberg
Description
Survey data on corporate reputation, relational trust, satisfaction, and loyalty (n=675) as perceived by customers of German banks.
Files
Institutions
Technische Universitat Hamburg
Categories
Marketing
Funding
Foerderverein Industrielles Management e.V.
Förderverein Industrielles Management e.V.