Bank Customer Perceptions
Published: 21 April 2023| Version 3 | DOI: 10.17632/4wyg7vdzzm.3
Contributor:
Svenja DambergDescription
Survey data on corporate reputation, relational trust, satisfaction, and loyalty (n=675) as perceived by customers of German banks.
Files
Institutions
Technische Universitat Hamburg
Categories
Marketing
Funding
Förderverein Industrielles Management e.V.
Foerderverein Industrielles Management e.V.