Communication strategy in projects on building a decorative cosmetics brand. Online survey results.

Published: 11 May 2021| Version 1 | DOI: 10.17632/545vg7ryw6.1
Contributor:
Valeriya Zenkina

Description

Online survey results on Google Form. The survey involved 220 Russian women over 17 years old. The respondents were asked 18 questions regarding their communication preferences in the makeup market. The analysis of the survey results formed the basis for recommendations for improving the communication strategy of the Natinco brand of decorative mineral cosmetics.

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Institutions

Moskovskij gosudarstvennyj universitet imeni M V Lomonosova

Categories

Economics, Marketing

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