DATA SET (Videos & Transcriptions) for research on: “Diatribes in Gender Communication of Muslim Youth TikTok Influencers in Parts of Nigeria’s North” submitted to the JCLC, Vol. 5, Issue 2, July 2025
Description
The data set contains videos and transcriptions of diatribes in video from Hausa to English for the research titled: “Diatribes in Gender Communication of Muslim Youth TikTok Influencers in Parts of Nigeria’s North". The research explored the phenomenal use of TikTok by Muslim youth influencers in Northern Nigeria, which is degenerating into diatribes. The study is situated within the proposition in extant literature that social media creates a contaminated symbiotic culture and directs alarming degrees of hate speech at individuals and groups for various reasons. The study categorised discursive strategies used in the diatribes, identified the types of diatribes and their targets, the motives behind the diatribes and explained the gender roles exhibited in the diatribes from an Islamic perspective. The study used Discursive Psychology to analyse 12 purposively selected TikTok videos.
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The study used Discursive Psychology to analyse diatribes in gender communication of Muslim youth TikTok influencers in Parts of Nigeria’s North. A TikTok video was considered a diatribe if it contained bitter and harsh content; loud criticisms; one-sided rants; as well as yelling, swearing, negative nicknaming or labelling, isolating or embarrassing and belittling content. The TikTok videos were analysed with consideration for three theoretical principles of Discursive Psychology: i.e.: that a discourse is constructed (i.e.: contains linguistic blocks) for presenting certain versions of the world; it is action-oriented (i.e.: as primary medium for social action); and situated (i.e.: within a specific sequential environment) (Potter; Potter & Edwards cited in Wiggins & Potter, 2008). These enabled the researchers to analyse language use and how language and social interactions shape the psychology of the speakers or users. The literal expressions in the TikTok diatribes were analysed in connection with emotions and intent while focusing on discourse as a tool for action in social contexts. To guarantee the anonymity of the influencers, and the confidentiality of their data, their usernames and data were anonymously presented. Video transcription was conducted using the Jeffersonian Convention proposed by Gail Jefferson and outlined by Atkinson and Hertiage (1948), viz: length of pauses, emphasis and loudness of speech, intonation and overlapping talk. The study also drew from the explanations of Money (1973) earlier enumerated in the literature review on how gender roles are appraised to analyse general mannerisms, topics of talk in prompted conversation and casual comment, as well as replies to oblique and direct inquiries. Data was collected from TikTok, which is a public platform. The videos were downloaded in their original forms (Hausa Language) directly from each account to ensure originality of content. As naturally fluent speakers of the Hausa Language, the researchers personally transcribed the videos from Hausa to English while cross-referencing each other’s translations to address any loss in meanings during translation. Each video was assigned pseudo identity, i.e.: TKV1, TKV2 TKV3… TKV12, with the alphabets TKV used as acronyms for TikTok Video and the numbers 1 to 12 representing the totality of videos. Although the content was already in the public domain for public scrutiny, including research, the true identities of all research participants were anonymised. Additionally, the platform’s data redistribution policies were fully complied with.
Institutions
- University of Maiduguri