A multi-city survey dataset on Patriotic Brand Image and consumer responses to Khadi in India (N = 543)

Description

This research utilized Khadi, an Indian heritage brand, as an empirical base for understanding PBI. A total of 543 valid responses were obtained after implementing a multi-step screening process for data quality. The research utilized a self-administered questionnaire that was used to collect data about the perceptions of adults residing in the major cities of Delhi, Mumbai, Bengaluru, and Kolkata. Ten latent constructs are included in the research model. Each of these constructs was assessed using a five-point Likert scale format.

Institutions

• Christ University

  Karnataka, Bengaluru

Categories

Licence