The Impact of Service Quality on E-banking Customer Satisfaction: The Mediating Effect of Perceived Value

Description

Service quality and perceived value has significant consequences on the growth of electronic banking (E-banking). Previous studies highlight that E-banking adoption influences customer satisfaction with service quality, considering behavioral factors. This study looks at how perceived value functions as a mediator in the link between customer happiness and service quality in Bangladesh's e-banking industry.

Institutions

• Uttara University

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