Qualitative data triangulator for Vina: Sebelum 7 Hari

Published: 25 June 2025| Version 1 | DOI: 10.17632/5drmkz2bj4.1
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Description

The film Vina: Sebelum 7 Hari sparked significant public discourse in Indonesia, largely due to its treatment of a sensitive and real-life tragedy involving sexual violence. However, critical responses also emerged surrounding how the film was marketed to audiences, particularly regarding allegations of false advertising—more specifically, the misframing of rape as "bullying." This qualitative study triangulates insights from three experts—specialists in gender studies, criminology, and sexual violence task forces—to examine how promotional content diverges from the narrative and ethical reality of the film. This report details their coded observations of promotional materials and the film’s content using a structured coding framework. The primary codes used include Misleading Framing (MF), Representation of Rape (RP), Physical Violence (PV), Symbolism of Sadness (SS), Horror Tone (HT), Misleading Campaign (MC), and Sexual Intimidation (SI).

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Institutions

Bina Nusantara University

Categories

Marketing, Sexual Violence, Qualitative Methodology, False Advertising

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