Predicting Purchase Intention in Clustered SMEs

Published: 26 November 2024| Version 1 | DOI: 10.17632/5g4hdhcxdk.1
Contributor:
Manuel Luis Lodeiros

Description

This data includes information on the following variables: Social Media Influencers, Brand Trust, e-WOM, and Customer Brand Engagement.

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Institutions

Universidad Peruana de Ciencias Aplicadas

Categories

Marketing, Clustering, Social Media Marketing

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