Dataset on Brand Ethics, Trust, Customer Experience, and Loyalty in Latin American Consumers: The Alpina® Case

Published: 10 October 2025| Version 1 | DOI: 10.17632/5hfw5ntfck.1
Contributor:
Nathalie Peña García

Description

This dataset contains the full responses from a structured survey conducted in Colombia (2024) aimed at analyzing the relationships between perceived brand ethics, trust, service quality, customer experience, perceived value, brand engagement, and loyalty. The study includes socio-demographic segmentation by educational level and focuses on the consumer perception of Alpina®, a leading brand in the Latin American food industry.

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Institutions

Colegio de Estudios Superiores de Administracion

Categories

Marketing, Consumer Behavior

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