Anthropomorphic Chatbots in E-commerce: How Chatbots’ Three Anthropomorphic Dimensions Shape Consumer Purchase Intention
Published: 21 July 2026| Version 1 | DOI: 10.17632/5kkw6537wx.1
Contributor:
琦 董Description
This study adopts three sets of between-subject experimental designs to collect empirical data via the Credamo online research platform. All participants have practical experience using e-commerce chatbots. We conducted data screening by eliminating questionnaires with careless responses, ultra-short filling time and repeated answers. The final valid samples of Study 1, Study 2 and Study 3 are 375, 442 and 693 respectively.
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Categories
Consumer, Behavioral e-Commerce