Dataset on Gen Z Consumer Preferences toward Influencer Marketing, Product Reviews, and AI-Based Recommendation Systems

Name: Dataset on Gen Z Consumer Preferences toward Influencer Marketing, Product Reviews, and AI-Based Recommendation Systems
Creator: Claudia Tobing
Published: 2025-11-21T10:36:53.956Z
Keywords: Business, Artificial Intelligence, Trust, Recommendation System, Influencer Marketing

Tobing, Claudia; Rahmatillah, Intan

doi:10.17632/5kmpgfykjf.1

Dataset on Gen Z Consumer Preferences toward Influencer Marketing, Product Reviews, and AI-Based Recommendation Systems

Published: 21 November 2025| Version 1 | DOI: 10.17632/5kmpgfykjf.1

Contributors:

Claudia Tobing, Intan Rahmatillah

Description

This dataset is an Excel file containing questionnaire responses from Gen Z participants regarding their preferences toward influencer marketing, product reviews, and AI-based recommendation systems. The data includes structured scale responses that reflect consumer perceptions, trust levels, and behavioral tendencies in the context of online cosmetic purchases.

Dataset on Gen Z Consumer Preferences toward Influencer Marketing, Product Reviews, and AI-Based Recommendation Systems

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