The increasing intention of pro-environmental behavior in the leisure destination-Asia Pacific Journal of Tourism Research
Published: 4 December 2023| Version 2 | DOI: 10.17632/5myj6bp4t3.2
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Description
The study selected tourists of Zhangjiajie National Forest Park, China as a typical case to demonstrate how perceived eco-friendship evaluation of destination information and tourist emotions influence tourists' pro-environmental behaviour. 568 tourists were used to empirically investigate the UNAM model.
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Institutions
Hunan Agricultural University
Categories
Pro-Environmental Behavior