Dataset for Green consumption behaviour amongst Malaysian consumers

Published: 18 August 2020| Version 2 | DOI: 10.17632/5tmsftb9dk.2
Contributors:
Noor Aswani Mohd Ghani,
,

Description

The data consists of 375 samples of data for seven variables related to green consumption behaviour - 1. Demographic information such as age, gender, education level, occupation, ethnicity, marital status, personal income, number of household and work category. 2. Media consumption preference 3. Environmental concern 4. Social influence 5. Perceived behavioural control 6. Consumer innovativeness – Novelty seeking 7. Green consumption behaviour

Files

Categories

Sustainable Consumption, Green Marketing, Consumerism, Pro-Environmental Behavior

Licence