Dataset for Green consumption behaviour amongst Malaysian consumers

Published: 18-08-2020| Version 2 | DOI: 10.17632/5tmsftb9dk.2
Noor Aswani Mohd Ghani,
Farrah Dina Yusop,
Yusniza Kamarulzaman


The data consists of 375 samples of data for seven variables related to green consumption behaviour - 1. Demographic information such as age, gender, education level, occupation, ethnicity, marital status, personal income, number of household and work category. 2. Media consumption preference 3. Environmental concern 4. Social influence 5. Perceived behavioural control 6. Consumer innovativeness – Novelty seeking 7. Green consumption behaviour