Experiential Marketing

Published: 18 September 2026| Version 1 | DOI: 10.17632/5v975kknyk.1
Contributor:
Shun Chi Yu

Description

EM1–EM4 measure experiential marketing, PBF1–PBF4 measure perceived brand fit, BRS1–BRS4 measure brand relationship strength, CD1–CD6 measure cohort difference, and NEV1–NEV5 measure purchase intention for new energy vehicles.

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Categories

Marketing, Customer Loyalty

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