Factors influencing Generation Z's green purchase intentions toward packaged non-alcoholic beverages

Published: 17 April 2025| Version 1 | DOI: 10.17632/5w9wp9wwf5.1
Contributor:
Duy Nguyen

Description

The data collection process was carried out from December 2024 to April 2025 using a structured questionnaire, yielding 436 valid responses from participants across all 13 provinces and cities of the Mekong Delta of Vietnam. The dataset provides valuable insights into young consumers’ green purchase intention toward packaged non-alcoholic beverages. This is critical information for businesses in the non-alcoholic beverages industry, especially those seeking to develop and implement effective green marketing strategies.

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Categories

Consumer Behavior, Green Marketing, Non Alcoholic Beverage

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