The impact of organizational capabilities and industry drivers on the level of marketing channels integration
Published: 11 June 2025| Version 1 | DOI: 10.17632/664bxtcw3r.1
Contributors:
, , , , Description
This study aims to investigate how internal obstacles and external industry drivers affect the level of channels integration. This is the dataset (raw data) collected in the quantitative study (in Polish / in original language of the study) among 412 firms operating in over 20 diverse industries and offering both online and offline channels.
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Institutions
- Uniwersytet Ekonomiczny we Wroclawiu
Categories
Multichannel Retailing, Digital Transformation