Reciprocal effect of destinations on their tourism country brand

Published: 18 June 2019| Version 1 | DOI: 10.17632/6bpwgyrc6w.1
Contributor:
Glauber Eduardo de Oliveira Santos

Description

Data collected on an experiment about how information regarding a particular tourism destination affects the demand for other destinations in the same country due to the reciprocal effect on the tourism country brand.

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Institutions

Universidade de Sao Paulo

Categories

Tourism, Marketing, Brand Management, Consumer Behavior, Destination Marketing, Destination Management, Brand Image

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