Reciprocal effect of destinations on their tourism country brand

Published: 18 June 2019| Version 1 | DOI: 10.17632/6bpwgyrc6w.1
Contributor:
Glauber Eduardo de Oliveira Santos

Description

Data collected on an experiment about how information regarding a particular tourism destination affects the demand for other destinations in the same country due to the reciprocal effect on the tourism country brand.

Files

Institutions

Universidade de Sao Paulo

Categories

Tourism, Marketing, Brand Management, Consumer Behavior, Destination Marketing, Destination Management, Brand Image

Licence