Reciprocal effect of destinations on their tourism country brand
Published: 18 June 2019| Version 1 | DOI: 10.17632/6bpwgyrc6w.1
Glauber Eduardo de Oliveira Santos
Data collected on an experiment about how information regarding a particular tourism destination affects the demand for other destinations in the same country due to the reciprocal effect on the tourism country brand.
Universidade de Sao Paulo
Tourism, Marketing, Brand Management, Consumer Behavior, Destination Marketing, Destination Management, Brand Image