Ladakh destination branding

Published: 7 May 2024| Version 1 | DOI: 10.17632/6kzr5tdnnw.1
Contributor:
Abhisek Dutta

Description

Dataset contains anonymous data of the respondents who responded to the online questionnaire (n=193)

Files

Steps to reproduce

The data was collected using convenience sampling from India. The screening question was if the respondent ever travelled to destinations such as Himalayan locations/ is an adventure traveller.

Institutions

NIIT University

Categories

Destination Marketing

Licence