Data for: Consumer-based approach to customer engagement – the case of luxury fashion brands
Description of this data
This is raw data. Some items are reverse coded and noted in the file
Experiment data files
This data is associated with the following peer reviewed publication:
Cite this dataset
Prentice, Catherine; Loureiro, Sandra (2018), “Data for: Consumer-based approach to customer engagement – the case of luxury fashion brands”, Mendeley Data, v1 http://dx.doi.org/10.17632/6ss2v2z5sj.1
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The files associated with this dataset are licensed under a Creative Commons Attribution 4.0 International licence.
What does this mean?
This dataset is licensed under a Creative Commons Attribution 4.0 International licence. What does this mean? You can share, copy and modify this dataset so long as you give appropriate credit, provide a link to the CC BY license, and indicate if changes were made, but you may not do so in a way that suggests the rights holder has endorsed you or your use of the dataset. Note that further permission may be required for any content within the dataset that is identified as belonging to a third party.