Data for: Consumer-based approach to customer engagement – the case of luxury fashion brands

Published: 18 May 2018 | Version 1 | DOI: 10.17632/6ss2v2z5sj.1
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Description of this data

This is raw data. Some items are reverse coded and noted in the file

Experiment data files

peer reviewed

This data is associated with the following peer reviewed publication:

Consumer-based approach to customer engagement – The case of luxury brands

Published in: Journal of Retailing and Consumer Services

Latest version

  • Version 1

    2018-05-18

    Published: 2018-05-18

    DOI: 10.17632/6ss2v2z5sj.1

    Cite this dataset

    Prentice, Catherine; Loureiro, Sandra (2018), “Data for: Consumer-based approach to customer engagement – the case of luxury fashion brands”, Mendeley Data, v1 http://dx.doi.org/10.17632/6ss2v2z5sj.1

Categories

Consumer Behavior

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Licence

CC BY 4.0 Learn more

The files associated with this dataset are licensed under a Creative Commons Attribution 4.0 International licence.

What does this mean?

This dataset is licensed under a Creative Commons Attribution 4.0 International licence. What does this mean? You can share, copy and modify this dataset so long as you give appropriate credit, provide a link to the CC BY license, and indicate if changes were made, but you may not do so in a way that suggests the rights holder has endorsed you or your use of the dataset. Note that further permission may be required for any content within the dataset that is identified as belonging to a third party.

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