Dataset for Social Media Marketing as a Pathway to Sustainable Business Growth among Female Micro-Entrepreneurs in Bangladesh

Description

"This dataset contains survey responses gathered from female micro-entrepreneurs in Natore District, Bangladesh, regarding their adoption of social media marketing and its impact on sustainable business growth. It includes structured questionnaire responses analyzed through PLS-SEM/Statistical tools."

Steps to reproduce

Data gathered through a structured 5-point Likert scale survey from 415 female micro-entrepreneurs in Natore, Bangladesh and analyzed using SPSS/PLS-SEM.

Institutions

• Bangladesh Army University of Engineering & Technology

  Rajshahi Division, Rajshahi

Categories

Licence