Local versus Satellite Fans

Published: 3 August 2026| Version 1 | DOI: 10.17632/75bw2g5kb3.1
Contributor:
David Hart

Description

This dataset includes responses to an online survey undertaken with NHL fans and users of Instagram in the United States, Canada and Germany. The survey addressed aspects of the Uses and Gratifications Theory, COBRA social media engagement and fan loyalty.

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Categories

Social Media, Sport, Brand Loyalty

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