Strategic Marketing Analysis of the Perekrestok company in the Russian Online Grocery Retail Market
Published: 11 May 2021| Version 1 | DOI: 10.17632/787j2d5vsh.1
Contributor:
Yulia MikhailovaDescription
These files contain data that was used to write a master's graduation work devoted to strategic marketing analysis of the "Perekrestok" company in the Russian online grocery retail market. The first file contains data for conducting competitive Internet analysis of market participants. The second includes the data obtained during the audience survey.
Files
Institutions
Moskovskij gosudarstvennyj universitet imeni M V Lomonosova
Categories
Marketing Models in Food Marketing