Strategic Marketing Analysis of the Perekrestok company in the Russian Online Grocery Retail Market

Published: 11 May 2021| Version 1 | DOI: 10.17632/787j2d5vsh.1
Contributor:
Yulia Mikhailova

Description

These files contain data that was used to write a master's graduation work devoted to strategic marketing analysis of the "Perekrestok" company in the Russian online grocery retail market. The first file contains data for conducting competitive Internet analysis of market participants. The second includes the data obtained during the audience survey.

Files

Institutions

Moskovskij gosudarstvennyj universitet imeni M V Lomonosova

Categories

Marketing Models in Food Marketing

Licence