The Mediating Role of Satisfaction Toward Customer Loyalty
Published: 10 October 2024| Version 1 | DOI: 10.17632/7kywgtkybv.1
Contributor:
Mansur Chadi MursidDescription
The aims of this paper are to analyze consumer loyalty which is mediated by customer satisfaction with product quality, service quality and digital marketing at BSI as exogenous variables.
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Steps to reproduce
We collected 100 customers as respondents using simple random sampling. Data analysis structural equation model using Smart PLS
Institutions
Sekolah Perguruan Mahad Islam Pekalongan
Categories
Management