Data for: IMPACT OF CULTURE, BEHAVIOR, AND GENDER ON GREEN PURCHASE INTENTION

Published: 30 December 2017| Version 1 | DOI: 10.17632/7pwhtgfn9f.1
Contributors:
Naman Sreen,
Pradip Sadarangani,
Shankar Purbey

Description

The data has been collected from the educated urban consumers in India who are at least graduate students. This data is collected for establishing a path from cultural values to green purchase intention through the theory of planned behavior.

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Categories

Cultural Context, Theory of Planned Behavior

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