Data for: IMPACT OF CULTURE, BEHAVIOR, AND GENDER ON GREEN PURCHASE INTENTION
Published: 30 December 2017| Version 1 | DOI: 10.17632/7pwhtgfn9f.1
Contributors:
Naman Sreen,
Pradip Sadarangani,
SHANKAR PURBEY
Description
The data has been collected from the educated urban consumers in India who are at least graduate students. This data is collected for establishing a path from cultural values to green purchase intention through the theory of planned behavior.
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Categories
Cultural Context, Theory of Planned Behavior