Data for: IMPACT OF CULTURE, BEHAVIOR, AND GENDER ON GREEN PURCHASE INTENTION
Published: 30 December 2017| Version 1 | DOI: 10.17632/7pwhtgfn9f.1
The data has been collected from the educated urban consumers in India who are at least graduate students. This data is collected for establishing a path from cultural values to green purchase intention through the theory of planned behavior.
Cultural Context, Theory of Planned Behavior