Continued Intention to Use AI Chatbots in Higher Education

Description

The rapid adoption of artificial intelligence (AI) chatbots in higher education has transformed the way students and educators access academic support, learning resources, and administrative services. AI chatbots are increasingly utilized for personalized learning assistance, instant feedback, academic advising, and institutional communication. While previous studies have extensively examined initial adoption factors, understanding the determinants of users' continued intention to use AI chatbots remains critical for ensuring their long-term effectiveness and sustainability in academic environments.

Institutions

• Universitas Multimedia Nusantara - Kampus Tangerang

  Tangerang

Categories

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