UNREALISTIC ADVERTISING AND NARRATIVE TRANSPORTATION

Name: UNREALISTIC ADVERTISING AND NARRATIVE TRANSPORTATION
Creator: Michela Addis
Published: 2024-07-10T12:36:03.023Z
Keywords: Marketing

Addis, Michela; Miniero, Giulia; Ricotta, Francesco; Holbrook, Morris

doi:10.17632/7xxmdds9hv.1

UNREALISTIC ADVERTISING AND NARRATIVE TRANSPORTATION

Published: 10 July 2024| Version 1 | DOI: 10.17632/7xxmdds9hv.1

Contributors:

Michela Addis,

,

, Morris Holbrook

Description

Two datasets for Study 1 and Study 2 - paper on Unrealistic Ads and Narrative Transportation

UNREALISTIC ADVERTISING AND NARRATIVE TRANSPORTATION

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