Survey dataset on young consumers' perceptions of Google Maps reviews and restaurant choice intention
Published: 18 August 2026| Version 1 | DOI: 10.17632/878dthkmwm.1
Contributors:
Duc Cao, Anh Chau, Phung Tran, Vy Vuong, Trieu Doan, Duy NguyenDescription
Accompanying this article is an analytical dataset comprising 499 valid responses collected from young consumers aged 18–29 years in the Mekong Delta, Vietnam. The repository also includes the cleaned dataset, survey questionnaire, codebook, and README file. Each record represents an individual respondent, and each variable corresponds to a measurement item, demographic characteristic, or Google Maps review-use characteristic. Data were collected through a non-probability convenience sampling approach using a structured questionnaire comprising 37 measurement items across eight latent constructs.
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Categories
Hospitality, Location Based Service, Service Purchasing