Survey Data on Loyalty and Switching Intention in a Brand Boycott Context in Indonesia

Published: 30 December 2025| Version 1 | DOI: 10.17632/8mjtn84wbt.1
Contributors:
Muhamad Ridwan, Nina Fapari Arif, Fathi Habibatur Rahman, Budi Purnomo Saputro

Description

This dataset contains cross-sectional survey data on emotions, attitudes, subjective norms, perceived behavioral control, animosity, religiosity, loyalty, and switching intention in a brand boycott context in Indonesia, collected from 355 Indonesian Muslim consumers via an anonymous online questionnaire. The dataset includes an Excel file with survey responses and a codebook, as well as two questionnaire PDFs in the original Indonesian and English-translated versions, and can be reused for replication and secondary analysis in consumer boycott research.

Files

Steps to reproduce

1. Download the Excel file containing the survey dataset and the accompanying codebook. 2. Review the questionnaire files in PDF format (Indonesian and English versions) to understand item wording, construct definitions, and response scales. 3. Use the codebook to match questionnaire items with variable names in the dataset. 4. Import the dataset into statistical software for descriptive or multivariate analysis.

Institutions

  • Universitas Pembangunan Nasional Veteran Yogyakarta

Categories

Consumer Behavior, International Business and Management, Marketing Psychology, Brand Loyalty

Licence