Survey Data on Loyalty and Switching Intention in a Brand Boycott Context in Indonesia

Published: 5 January 2026| Version 2 | DOI: 10.17632/8mjtn84wbt.2
Contributors:
Muhamad Ridwan, Nina Fapari Arif, Fathi Habibatur Rahman, Budi Purnomo Saputro

Description

This dataset contains cross-sectional survey data on emotions, attitudes, subjective norms, perceived behavioral control, animosity, religiosity, loyalty, and switching intention in a brand boycott context in Indonesia, collected from 355 Indonesian Muslim consumers via an anonymous online questionnaire. The dataset comprises anonymized individual survey responses (Excel), an English-version survey questionnaire (PDF), a variable dictionary (Excel), a codebook (PDF), and an informed consent form (PDF). These materials enable transparency, replication, and secondary analysis in consumer boycott research.

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Institutions

  • Universitas Pembangunan Nasional Veteran Yogyakarta

Categories

Consumer Behavior, International Business and Management, Marketing Psychology, Brand Loyalty

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