Survey Data on Citizens’ Perceptions of Avian and Their Ecosystem Services in Zhoushan
Description
This dataset documents a structured questionnaire survey conducted in Zhoushan, China, between April and July 2024. A total of 1,430 valid responses were collected through face-to-face interviews across four administrative regions—Dinghai District, Putuo District, Daishan County, and Shengsi County—in proportion to their population size. The dataset captures multiple dimensions of residents’ interactions with birds and nature, offering a valuable resource for ecological and social research. The dataset is organized into six main sections: (1) sociodemographic characteristics (gender, age, education, occupation, income); (2) participation in nature-related activities (gardening, recreation, media, reading); (3) bird visibility and species knowledge, based on recognition and identification of nine common species; (4) perceptions of avian ecosystem services and disservices, measured by 14 Likert-scale statements aligned with the CICES framework; (5) nature connectedness, assessed with the NR-14 scale; and (6) conservation attitudes, including awareness, perceived conflicts, preferences, and self-reported behaviors. These data provide a detailed account of public perceptions of birds in an urbanizing coastal city, suitable for descriptive analysis and inferential modeling such as regression and SEM, and can support research on biodiversity conservation, environmental education, and human–nature relationships
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Steps to reproduce
The dataset was generated from a structured questionnaire survey conducted in Zhoushan, China, between April 1 and July 15, 2024. Data were collected face-to-face across four administrative regions: Dinghai District (43.35%), Putuo District (32.91%), Daishan County (18.19%), and Shengsi County (5.54%) . Within these regions, sampling locations were selected according to population density and residential distribution, covering urban streets, rural areas, townships, and inhabited islands. Participants were randomly approached and invited to complete the questionnaire. A total of 1,500 residents participated, and the questionnaire required approximately five minutes to complete. Informed consent was obtained from all respondents prior to participation. During data preprocessing, an additional 70 questionnaires were excluded due to evidence of careless or random responding, such as inconsistent or illogical answers, indicating insufficient attention to the survey items. This resulted in a final valid sample of 1,430 respondents for statistical analysis. All responses were collected in Chinese. Although dialect differences occasionally created communication challenges, assistance from accompanying residents ensured the accuracy and completeness of responses. The completed paper questionnaires were manually entered into the Microsoft forms and subsequently analyzed using the Statistical Package for the Social Sciences (SPSS) for descriptive analysis.
Institutions
- Zhejiang Ocean University