Data for GOING VIRAL ON ADVERTISING YOUTUBE VIDEO - Study 2

Published: 27 June 2023| Version 1 | DOI: 10.17632/8wj5fsn3kt.1
Contributor:
Giuliana Isabella

Description

The file contains the data collection used for the Conjoint Analysis - Study 2 of the article. If you want the same data in SAV I can provide it.

Files

Steps to reproduce

It is described on the paper from RAC - Revista de Administração Contemporânea

Institutions

Insper

Categories

Survey, Conjoint Analysis

Licence