Data set for: An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing

Name: Data set for: An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing
Creator: araceli galiano
Published: 2025-02-28T16:07:31.410Z
Keywords: Marketing, Sustainability, Twitter

galiano, araceli; Ortega, Manuela; Macías, Belén; Ravina, Rafael

doi:10.17632/94f8kzkjvr.1

Data set for: An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing

Published: 28 February 2025| Version 1 | DOI: 10.17632/94f8kzkjvr.1

Contributors:

araceli galiano, Manuela Ortega, Belén Macías, Rafael Ravina

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Database formed by 2433 tweets published by the user @GlobalGoalsUN, the UN's official account for the sustainable development goals, between January 1st, 2021, and September 30th, 2022.

Data set for: An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing

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