The Value of Trademarks

Published: 1 July 2026| Version 2 | DOI: 10.17632/98dbspc9cz.2
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Description

The replication package for the paper "The Value of Trademarks" by Desai P., Gavrilova E., Silva R., and Soares M.

Files

Steps to reproduce

Refer to "The_Value_of_Trademarks_readme_file.pdf" contained in the replication zip file.

Institutions

Categories

Finance, Innovation, Corporate Finance, Brand Equity, Measurement of Intellectual Capital, Intangible Capital

Licence