Data for: Can gamification increases consumers’ engagement in fitness apps? Compare the effectiveness of intrinsic and extrinsic game elements
Published: 17 August 2020| Version 8 | DOI: 10.17632/9c8jtskk5r.8
Contributors:
Rungting Tu, Wenting Feng, Peishan HsiehDescription
Consumers' motivation, engagement behavior, and loyalty intentions to fitness apps
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Marketing