Data for: On the applicability of the BDM mechanism in product evaluation

Published: 29 May 2019| Version 1 | DOI: 10.17632/9cy65jw5cx.1
Contributors:
Marcel Lichters,
Verena Wackershauser,
Shixing Han,
Bodo Vogt

Description

Dataset accompanying the article "On the applicability of the BDM mechanism in product evaluation"

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Categories

Marketing, Consumer Behavior, Consumer Psychology, Experimental Economics, Consumer Research

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