Data for: On the applicability of the BDM mechanism in product evaluation

Name: Data for: On the applicability of the BDM mechanism in product evaluation
Creator: Marcel Lichters
Published: 2019-05-29T09:18:40.073Z
Keywords: Marketing, Consumer Behavior, Consumer Psychology, Experimental Economics, Consumer Research

Lichters, Marcel; Wackershauser, Verena; Han, Shixing; Vogt, Bodo

doi:10.17632/9cy65jw5cx.1

Data for: On the applicability of the BDM mechanism in product evaluation

Published: 29 May 2019| Version 1 | DOI: 10.17632/9cy65jw5cx.1

Contributors:

Marcel Lichters, Verena Wackershauser, Shixing Han, Bodo Vogt

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Dataset accompanying the article "On the applicability of the BDM mechanism in product evaluation"

Data for: On the applicability of the BDM mechanism in product evaluation

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