B2B Marketing Dataset
Description
The authors applied a survey to 1049 sales representatives selected using the random sampling method, working full-time in the field of B2B marketing in different sectors, which are considered boundary-spanning personnel in the literature, working in different provinces of Turkey. The scales used in the study were used in previous studies and their reliability and validity were tested and they were found to be within the acceptable range. Analysis of the data of the study was carried out using the AMOS statistical analysis program.
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Steps to reproduce
It is known that the research methods followed and compliance with normality assumptions affect sampling. The sample target of the research is sales representatives working within the scope of B2B marketing in Turkey. Data was collected via e-mail from 1042 sales representatives working in different sectors in Turkey.