Survey dataset on psychological drivers of impulsive buying behavior on social commerce platforms among Vietnamese consumers
Published: 12 May 2026| Version 1 | DOI: 10.17632/9kb3djy4r5.1
Contributors:
, Description
This repository contains an anonymized survey dataset on psychological drivers of impulsive buying behavior on social commerce platforms among Vietnamese consumers. The dataset includes 589 valid observations collected through a structured online questionnaire and covers perceived enjoyment, hedonic motivation, stress state, social influence, immediate gratification, perceived social value, fear of missing out, and impulsive buying behavior. The repository also includes the questionnaire, codebook, and informed consent materials.
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Categories
Business, Applied Psychology, Marketing