Data for: Strategies for overcoming aversion to unnaturalness: the case of clean meat

Published: 12 April 2019| Version 1 | DOI: 10.17632/9nrd8p57bs.1
Contributors:
Christopher Bryant,
Kristopher Gasteratos,
Kathryn Asher,
Che Green,
Joanna Anderson

Description

Data from an experimental study investigating the efficacy of various messages for overcoming consumer aversion to unnaturalness with respect to clean meat.

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