Analysis of Innovation in Metropolitan Online Transportation for On-Demand Service Optimization: A Systematic Literature Review Paper

Description

This study conducts a systematic literature review (SLR) to explore key digital transformation strategies across five dimensions: technological advancements, policy regulation, user experience, service integration, and operational efficiency. A qualitative sentiment analysis using thematic mapping was also performed to categorize consumer perceptions.

Steps to reproduce

This data was obtained through questionnaire and interview data collection techniques. Then data analysis was carried out through classification, data organization, and data calculation.

Institutions

• Bina Nusantara University

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