willingness to Pay dataset

Published: 12 June 2023| Version 1 | DOI: 10.17632/9ygzd2ynds.1
Contributor:
Rabia Abhay

Description

data on willingness to pay based on influence from subliminal priming of human and puppy face.

Files

Steps to reproduce

software use :- opensesame method:- priming paradigm was used where human Vs puppy faces was used to prime the consumers by subliminally presenting these images to them (Shown for 16ms). the results was compared with an experimental group where no priming was done.

Categories

Advertising, Consumer Psychology

Licence