The Architecture of Digital Tourism in Bali: A Strategic Framework for Technology-Enabled Hospitality Ecosystems
Published: 22 September 2026| Version 1 | DOI: 10.17632/9zdcdfy9bv.1
Contributor:
Description
"Bali’s hospitality sector is experiencing a significant digital transformation as changing traveler behavior, dependence on third-party OTAs, increasing destination competitiveness, and AI reshape traditional business models. This manuscript develops a strategic framework (KASELA Digital Tourism Framework™) connecting digital transformation, direct distribution, guest lifecycles, operational efficiency, and long-term brand equity."
Files
Steps to reproduce
Conceptual and strategic framework development combining digital capabilities, guest lifecycle modeling, operational architecture, and technology stack design.
Institutions
- IEEE Computer SocietyDistrict of Columbia, Washington
Categories
Social Sciences, Tourism, Accounting, Business, Management, Hospitality
Funders
- IEEE Communications SocietyInstitute of Electrical and Electronics EngineersNew York, New YorkGrant ID: https://ror.org/05nxk6n24