Raw Data: Factors that Influencing the Utilization of Mobile Banking Application Among Customers
Published: 4 November 2024| Version 2 | DOI: 10.17632/bhvc9w7nvn.2
Contributors:
, Riza RizqiyahDescription
This research endeavors to identify the influential factors of user-friendly applications, data security, and promotional strategies on the utilization of the BRIMo application among students. Data were gathered from a sample of 120 respondents, predominantly comprising students from state universities (PTN).
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Categories
Banking, Business, Digital Platform, Digital Innovation