Corporate Social Responsibility, Customer Engagement Behaviour and Loyalty in multichannel banking
Published: 19 March 2025| Version 2 | DOI: 10.17632/bm8zgfns4y.2
Contributor:
Manuel Luis LodeirosDescription
Data contains information about the following variables: Corporate social responsibility, trust, service quality, satisfaction, customer engagement behaviour and loyalty. The data was collected in Peru. In addition, the sample includes information about the banking channels used by the population and descriptive data from the sample.
Files
Steps to reproduce
Download the dataset and upload it to SPSS or Smart-PLS
Institutions
Universidad Peruana de Ciencias Aplicadas
Categories
Consumer Banking Cooperation, Consumer Marketing, Marketing of Service, Multichannel Retailing
Funding
Universidad Peruana de Ciencias Aplicadas
UPC-A-059-2023