Corporate Social Responsibility, Customer Engagement Behaviour and Loyalty in multichannel banking

Published: 19 March 2025| Version 2 | DOI: 10.17632/bm8zgfns4y.2
Contributor:
Manuel Luis Lodeiros

Description

Data contains information about the following variables: Corporate social responsibility, trust, service quality, satisfaction, customer engagement behaviour and loyalty. The data was collected in Peru. In addition, the sample includes information about the banking channels used by the population and descriptive data from the sample.

Files

Steps to reproduce

Download the dataset and upload it to SPSS or Smart-PLS

Institutions

Universidad Peruana de Ciencias Aplicadas

Categories

Consumer Banking Cooperation, Consumer Marketing, Marketing of Service, Multichannel Retailing

Funding

Universidad Peruana de Ciencias Aplicadas

UPC-A-059-2023

Licence