Dataset of Consumer impulsive buying in TikTok Live Commerce

Description

This dataset contains survey data examining the influence of hedonic shopping motivation dimensions on consumer impulsive buying behaviour in live streaming commerce application. The dataset capture consumers perceptions and behavioral responses toward shoppinge experiences in live streaming environments, with a particular focus on the emotional and experiential aspects that may trigger impulsive purchasing.

Institutions

• Binus University

  Jakarta, Jakarta

Categories

Licence