Transformative Impact of Web Series

Description

This dataset contains survey responses collected from 204 Generation Z participants aged 18–25 from five Indian states. The dataset records participants’ exposure to vocabulary from Indian and international web series, their use of informal expressions in daily and formal communication, and their interaction with social media language. The dataset includes demographic details, Likert-scale responses, and frequency counts for slang terms and short forms. The dataset supports analysis using descriptive statistics, t-tests, and ANOVA. The dataset provides evidence on how digital-media vocabulary influences Gen Z’s communication patterns, language proficiency, and register shifting.

Steps to reproduce

1. Researchers designs a structured questionnaire with four sections: exposure to web-series vocabulary, social media influence, interpersonal communication, and language skills. 2. Experts review the questionnaire to establish face validity. 3. Researchers administer the questionnaire to Gen Z participants aged 18–25 using convenience sampling across five Indian states. 4. Participants provide responses using a 3-point Likert scale and multiple-choice vocabulary items. 5. Researchers compile all responses into a spreadsheet. 6. Researchers analyse the data using descriptive statistics, t-tests, and ANOVA to replicate the findings.

Institutions

• Koneru Lakshmaiah Education Foundation

  Andhra Pradesh, Vijayawada

Categories

Licence