Brand Management Research Data (1968-2019)
Published: 8 April 2020| Version 2 | DOI: 10.17632/c77sxxms9f.2
Contributors:
Agung Purnomo, Description
The brand management reseach & publication dataset, which was indexed by Scopus from 1968 to 2019. The dataset contains data authors, authors ID Scopus, title, year, source title, volume, issue, article number in Scopus, DOI, link, affiliation, abstract, index keywords, references, Correspondence Address, editors, publisher, conference name, conference date, conference code, ISSN, language, document type, access type, and EID.
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Institutions
Bina Nusantara University, Universitas Airlangga
Categories
Business, Management, Marketing, Brand Management