Sustainable Banking and Bank Loyalty

Published: 14 November 2025| Version 1 | DOI: 10.17632/cgtnxw7nsh.1
Contributor:
Rashed Mahmud Shakil

Description

This research aims to explore the antecedents of bank loyalty in a developing country context by examining psychological mechanisms through which sustainable banking influences bank loyalty.

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Institutions

  • Uttara University
  • Universiti Teknologi Malaysia

Categories

Survey Research, Quantitative Technique

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